Cold Chain: Why The First 24 Hours Decide Your Pouch
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SourcingField Note

Cold Chain: Why The First 24 Hours Decide Your Pouch

The biggest predictor of nutrient quality is not what is in the pouch — it is how fast it got there.

Maya Iyer

Maya Iyer

Head of Operations

4 Mar 20266 min

Every hour between harvest and seal is an hour of oxidation, micronutrient loss, and rancidity creep. Industry standard is 7–10 days. We close the loop in 24 hours. The rest of the math takes care of itself.

The Three Stages We Compress

  • Field to facility: refrigerated transport from harvest day.
  • Facility to package: cold-press milling within four hours of intake.
  • Package to shelf: oxygen-flushed pouches and air-sealed within hours of milling.

Speed is not a marketing claim. It is a chemistry decision.

Tagged#Sourcing#PowerPulz#Field Notes
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